OUR BACKGROUND
Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd., a company with over a century of expertise in skincare innovation. Guided by the philosophy of "Perfect and Simple," Hada Labo is dedicated to delivering highly effective skincare products with carefully selected, high-quality ingredients—free from unnecessary additives such as fragrances, colorants, and mineral oils.
Since its launch in Japan in 2004, Hada Labo has become a trusted name in skincare, renowned for its deep-hydration technology and scientifically advanced formulations. Its success quickly expanded beyond Japan, gaining a strong following across Asia and beyond. To make the brand more accessible to global audiences, Hada Labo Tokyo™ was introduced as the English adaptation, bringing Japan’s best-selling skincare secrets to the world.
Today, Hada Labo products are available in the UK, UAE, KSA, Qatar, Bahrain,
Jordan, Iraq, and Mauritius, allowing even more people to experience the power of Japanese skincare innovation. Whether you’re looking to replenish moisture, maintain a youthful glow, or simplify your routine, Hada Labo provides high-performance solutions tailored to modern skincare needs.
Rohto Pharmaceutical Company, LTD.™
Rohto Pharmaceutical Co., Ltd. was founded in 1899 in Osaka, Japan, as a small family drugstore. The company was a pioneer in over-the-counter medicines and consumer healthcare products. It is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and healthcare products. Rohto has operations in 12 major markets, with marketing and distribution agreements in more than 150 countries globally.
The Mentholatum Co. Ltd, UK
Starting as a small Midwest purveyor of soaps and toiletries in 1889, The Mentholatum Company has grown and prospered into a global health and wellness company with manufacturing plants in 5 locations around the globe, and products that are marketed and sold in over 150 countries. The company was acquired by Rohto Pharmaceutical Co., Ltd. in 1988, but maintains its focus to provide quality healthcare solutions.
